Samsung broadens Web 3.0 and metaverse presence with Discord launch
A dedicated Discord server will allow fans to interact, with non-perishable tokens, and chat about everything Samsung.
Electronics company Samsung has announced that it is exploiting Discord, a community-based social platform, to expand its presence on Web 3.0 and Metaverse. By doing so, the American branch of the multinational conglomerate will be able to interact with consumers, grow a virtual community, and expand digital marketing efforts.
Samsung's us Discord server, which requires a free invitation to join, reached more than 100,000 members within the first 12 hours of launch. (It's up to 162,178 at the time of writing). The virtual channel serves as a hub for fans, players, and creators to win exclusive digital products, VIP access to events, non-exchangeable tokens (non-exchangeable tokens), and more. There will also be daily giveaways to reward user engagement.
Basically, it's a test area for Samsung's marketing campaigns, including future product launches.
"Virtual communication platforms, such as Discord, enable us to grow a community where existing Samsung fans and new fans can unite, "Michelle Crossan Matos, marketing director at Samsung Electronics USA, said in a press release. "As these enthusiasts expect a drop in nondestructive tokens, an exclusive product gift, or a virtual event, we're exploring these new frontiers alongside them, allowing us to experiment, learn and ultimately shape our future metaphors-it's very exciting."
Samsung's Discord server is not the company's first engagement with Web 3.0 and Metaverse. This year alone, the Korean giant has hosted a series of virtual campaigns, including the decentralized land-based Samsung 837x and a partnership with Nifty gateway to display non-destructible tokens on Samsung TVs.
Metaphors, in their fundamental essence, are a virtual world. The idea of virtual worlds, where users can communicate, interact and exchange assets, is one that Samsung has been thinking about for some time. Now, it's just a matter of how big a company can make it to be.
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